Meeting the Benchmark
Each coffee bean is cultivated through hours of labor-intensive farming, ensuring quality and taste.
The Birth of a Coffee Bean
How Long Did You Really Watch?
The truth is that we often lack the patience to appreciate the significant labour that goes into the coffee we enjoy every day. While an espresso takes only 25 to 30 seconds to brew, only three out of the required 64 coffee beans have been harvested during that brief period. Behind every sip lies hours of physically demanding work. This involves planting, hand-picking, drying, sorting, and roasting. Most of this work is executed by underpaid workers in the Global South, while the largest coffee consumers remain in the Global North. The gap between the swift consumption of coffee and the tedious, labour-intensive production process represents the disregarded inequality and invisibility of labour in the global coffee supply chain.
Harvesting with Care
Farmers carefully pick and process the coffee cherries to maintain the highest quality.
The Art of Roasting
Roasting transforms the beans, unlocking their rich aroma and taste.